The Inner Logic Uganda

  There is something I have been thinking about for some time. Why should content creation remain the responsibility of a few people when almost every one of us has experiences, observations, questions, mistakes and lessons that could help somebody else? Think about the number of things you have learnt in your life. Think about the problems you have struggled to solve, the decisions you regret making, the opportunities you missed because you did not know something, and the things you understand today that you wish someone had explained to you five years ago. How many of those experiences could help another person avoid the same mistakes? Now think about the internet. Every day, someone is searching for an answer to a question that another person has already struggled with, answered, or discovered through experience. Sometimes the answer exists in a book. Sometimes it is buried in a long video. Sometimes it is scattered across different websites. And sometimes, despite all the co...

Taking a child to school is one of the most important responsibilities a parent can fulfil. In Uganda, parents sacrifice a lot to pay school fees, buy uniforms, provide books and keep their children in school. Education remains one of the strongest foundations for a child's future. But there is another question parents should ask: Apart from taking my child to school, what am I doing today that could help this child succeed tomorrow? School gives a child knowledge. But adult life demands more than passing examinations. Did you know that A child eventually has to communicate with people, make decisions, handle disappointment, develop friendships, use technology responsibly, recognize opportunities, solve problems, control emotions and learn things that were never taught in a classroom. This does not mean parents should reduce the importance of education. Rather, it means that education should be supported by character, confidence, relationships, practical skills and the ability to l...

 Your child has finished S.6 and asking what to do for him or her? Here is a guide. The books have been returned home after exams. The uniform may never be worn again. The results are being waited for, or perhaps they are already out. Relatives are asking the usual question: “So, what is he or she going to study?” And this is where many parents immediately begin thinking about university. Medicine. Law. Engineering. Accounting. Teaching. Computer science. Some parents are already looking at universities. Others are asking friends where their child can get the best course. Some are even thinking, “My child must get a degree because I don't want people to say I failed as a parent.” But there is a question I think parents should ask before asking which university their child should attend: What can my child actually do after leaving school that can be valuable on long term. That is a different question. And in today's Uganda, it may be a much more important question. The...

I have worked abroad for 10 years, and there are things I wish someone had explained to me when I was starting. People usually talk about going abroad in terms of the salary. They tell you about the better pay. They tell you about the opportunity. They tell you that you will be able to support your family, build a house, buy land, start a business and change your life. Very few people sit you down and explain what you should actually do once the salary starts coming. That is where the real problem begins. Getting a job abroad is one thing. Knowing what to do with the opportunity is another. You can work abroad for five, ten or even fifteen years and return home with very little to show for the time you spent away. You can also spend those same years building skills, savings, assets, relationships and professional value that give you options later in life. The difference is not always the amount of money you earn. A lot of it is what you do with the money, the time and the access yo...

Many business owners in Uganda still do not believe that social media can determine the success or failure of a business. Some see TikTok as entertainment for young people. Others believe it is only useful for dancers,comedians, musicians and influencers. TikTok has become a serious marketing, sales and customer-service platform. Businesses in Uganda are using it to attract attention, explain products, answer customer questions, build trust and generate sales. Some businesses are growing because of TikTok, while others are losing visibility because they have not learned how the platform works. The important issue is not whether every business should become famous on TikTok but it should be that your business can use TikTok to reach the right customers, communicate clearly and convert attention into measurable business results. TikTok can help a business become visible, but visibility alone is not enough. A business must also know how to respond to customers, collect customer inform...